AI mentorship / implementation

Iago Maciel

I help executives and founders choose where AI can create real business value, then turn those choices into tools people actually use.

20M+ people reached $30M annual recurring revenue Regulated markets San Francisco
Company

Reefo helps companies make AI useful.

We help leaders find the work where AI can create measurable value, then turn that plan into tools people can use.

Find the value Build the tool Measure impact Keep improving

What I sell

A small menu for serious AI work.

01

AI Mentorship

For executives and founders applying AI, building AI-enabled service companies, or using AI to increase company value.

02

AI Implementation Sprint

Choose one important business process, test where AI helps, and build the first useful version with a clear adoption plan.

03

Monthly AI Trends Call

A private executive briefing on what changed in AI, what matters for your business, and which decisions to make next.

04

Products & Playbooks

AI board memo. Vendor scorecard. Process map. Team cadence. Simple tools you can use right away.

Newsletter

Field Notes on AI in practice.

Short essays about applying AI, building service companies, and making better founder decisions.

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iagomaciel.substack.com Field Notes
Field Notes cover artwork for Tokens are not SaaS
Field Notes ยท Essay 01

Tokens are not SaaS

Turning AI into business value is becoming the leadership skill of the decade.

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Contact

Working on a serious AI decision? Tell me what you are trying to build.